Launch Your First Campaign on Zerocost

Zerocost lets partners (brands and enterprises) run self-serve campaigns and purchase datasets. This guide covers the minimum steps to get a campaign live and measurable.

Step 1: Complete your partner profile

Add or confirm:

• Company name and website

• Billing and procurement contacts

• Any internal tags you use to track campaign ownership

Step 2: Create a campaign

In the Partner dashboard:

1. Open Campaigns.

2. Create a new campaign with a clear name (example: "Q2 Product Launch").

3. Set objective and budget.

If you are unsure, start with awareness and optimize after you see delivery volume and click quality.

Step 3: Upload creatives

Common formats:

• Display (image-based)

• Video widget (video-based)

• Native text (content-forward)

Creative guidelines:

• Use a single primary message.

• Keep headline and landing page aligned.

• Add UTMs for measurement.

Step 4: Targeting and safety

Start narrow:

• Pick industries or categories that match your ICP.

• Set a reasonable frequency cap.

• Exclude categories you cannot accept for brand safety.

Widen targeting only after you see consistent conversion quality.

Step 5: Validate delivery

After launch, verify:

• Impressions and clicks are increasing.

• Clicks go to the correct landing URL with correct UTMs.

• Any creative review or policy notices are resolved.