Launch Your First Campaign on Zerocost

Partner quickstart for creating a campaign, uploading creatives, setting targeting, and validating delivery and analytics.

Written By Harshil S

Last updated About 2 months ago

Zerocost lets partners (brands and enterprises) run self-serve campaigns and purchase datasets. This guide covers the minimum steps to get a campaign live and measurable.

Step 1: Complete your partner profile

Add or confirm:

  • Company name and website

  • Billing and procurement contacts

  • Any internal tags you use to track campaign ownership

Step 2: Create a campaign

In the Partner dashboard:

  1. Open Campaigns.

  2. Create a new campaign with a clear name (example: "Q2 Product Launch").

  3. Set objective and budget.

If you are unsure, start with awareness and optimize after you see delivery volume and click quality.

Step 3: Upload creatives

Common formats:

  • Display (image-based)

  • Video widget (video-based)

  • Native text (content-forward)

Creative guidelines:

  • Use a single primary message.

  • Keep headline and landing page aligned.

  • Add UTMs for measurement.

Step 4: Targeting and safety

Start narrow:

  • Pick industries or categories that match your ICP.

  • Set a reasonable frequency cap.

  • Exclude categories you cannot accept for brand safety.

Widen targeting only after you see consistent conversion quality.

Step 5: Validate delivery

After launch, verify:

  • Impressions and clicks are increasing.

  • Clicks go to the correct landing URL with correct UTMs.

  • Any creative review or policy notices are resolved.